Customer Relationship Management (CRM)

Edgewise comes with a powerful CRM (Customer Relationship Management), built specifically for residential new construction. The Edgewise CRM is fully integrated into the rest of the Edgewise features (eg. inventory management and transaction management); providing a holistic reporting data.

The Edgewise CRM has a few stand-out features:

  • Lead / Buyer assignment (eg. round robin)
  • Notes and status (cold, warm, hot, etc.).
  • Built-in emailing, with templates, send date scheduling, and read receipts
  • Email integrations with GSuite (gmail) and MS 365 (Outlook)
  • Automated appointment scheduling (via our Calendly integration)
  • Document storage / sharing
  • Chat and chatbots
  • Complex sourcing (primary, secondary, UTM)
  • Tagging
  • Preferences (bedroom, bath, price)
  • Lead / Buyer reports
  • Import / Export
  • Notifications / Alerts

Learn more on the Lead and Buyer pages.


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