Setting up your project's public profile

Make sure your project's Edgewise profile is looking its best to help leads and buyers feel comfortable reserving units in your new development! Edgewise offers several ways to enhance your project's profile at no additional cost.

You can see other projects' descriptions on our marketplace.

Make a project public

To publish a project, you'll need a marketing overview description and a Sales Office. - To add a description, navigate to Project > Marketing. - To add a Sales Office, navigate to Settings > Sales Office.

  1. Select your project from the left side navigation menu.
  2. Click Settings -> General.
  3. Click "Make Public"

Editing a public project's profile

  1. Select the "Project" tab and click "Marketing" in the left navigation
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  2. Add your "Project headline." This is the first description leads and buyers see when they visit your project profile. Use this opportunity to give your project a punchy introduction. (40 character limit)
  3. Add your "Project overview." You can expand on your project's features and key selling points here. (1500 character limit)
  4. Add details on "Design and amenities" to highlight your design principles and an overall description of amenities/services your future home buyers can expect from the development. (1500 character limit)

    You'll have an opportunity to highlight every amenity in the next section, so no need to list them all here.

  5. Add a list of Amenities your development will provide. Click "Add Amenity," select an "Amenity Type," and overwrite the name if needed. We have over 50 amenity types that you can customize to your needs. These amenities help enhance your SEO on search engines and help prospective buyers see the full list of amenities and service on offer.
  6. Add details on your development's "Location." This helps prospective buyers better understand the neighborhood they are investing in. Edgewise will also automatically retrieve information such as Transit, Walk, and Bike scores for your neighborhood based on the project's address. (1500 character limit)
  7. Preview your project's marketplace profile by clicking the "Preview" button on your project's overview page in the top right.