SendGrid

The Edgewise SendGrid integration enables the ability to sync project leads to SendGrid marketing lists. Using the fields that Edgewise syncs to SendGrid, you can then create segments; which will dynamically update as the fields in Edgewise change.

For example, you might create a "local leads" segment within the "Acme Condos" marketing list that contains all leads less than 20 miles from the project. Multiple fields can be used together. For example, a "warm leads interested in 3 bedrooms".

Edgewise syncs leads to SendGrid every 60 minutes.

Standard fields that are sent:

Field
email
first_name
last_name

In addition to the standard SendGrid fields that are sent, Edgewise also sends the following custom fields:

FieldTypeNotes
statusStringAn Edgewise lead status (eg, WARM)
is_agentBooleanTRUE | FALSE
sourceStringAn Edgewise lead source
secondary_sourceStringCustom project sources (eg, Broker event)
tagsStringComma delimited tags (eg, foo, bar)
inserted_atDate
min_price_preferenceNumber
max_price_preferenceNumber
bedroom_preferencesStringComma delimited bedroom preferences (eg, BD_3, BD_4)
distance_in_milesNumber
distance_in_kilometersNumber
appointments_countNumber
last_appointment_atDate(eg, 2022-12-15)

If you need additional fields, please contact support@edgewise.io with your use-case.